Driving AI Excellence: McCormick's AI Insights & Marketing Academy on ibentos Metaverse Platform
McCormick, a global leader in flavor, embarked on a pioneering journey into digital innovation with its AI Insights & Marketing Academy. This initiative aimed to explore the transformative potential of AI in their industry, fostering creativity and strategic advancements among its global workforce.
ibentos, recognized as a leading Metaverse platform, was chosen as the ideal partner to host this groundbreaking event. ibentos, renowned for its advanced Metaverse technology, offered the ideal environment to elevate the academy into a digital space where flavour met innovation.
Objectives
McCormick’s strategic goals for the AI Insights & Marketing Academy were multi-faceted:
Exploration of AI Applications
Global Collaboration
Industry Leadership
These objectives were strategically aligned with ibentos’ capabilities in delivering immersive digital experiences, personalized interactions, and innovative virtual environments designed to enhance engagement and learning.
Challenges
Traditionally, hosting global events posed challenges such as logistical complexities, limited interactivity, and high costs associated with travel and venue arrangements. These challenges prompted McCormick to seek a digital solution that could overcome these limitations while providing a rich, interactive experience for participants.
The decision to partner with ibentos was driven by:
- Advanced Metaverse Features: ibentos Metaverse platform offered unique features like AI-driven environments, customizable virtual spaces, Dynamic 3D Elements, 360° Environment, and interactive tools tailored to enhance engagement and collaboration.
- Scalability and Accessibility: The ability to scale the event globally and ensure accessibility to participants across different time zones without compromising on the quality of interaction.
Solution: ibentos Metaverse Platform
The deployment of the AI Insights & Marketing Academy on ibentos Metaverse platform provided a comprehensive solution to McCormick’s needs:
- Customization Options: ibentos allowed for extensive customization of virtual conference spaces, tailored to the specific requirements of the academy. This included branded environments, interactive elements like the AI-driven Scribble Wall for brainstorming sessions, and personalized avatars for participants.
- Gen-AI Integration: Leveraging ibentos’ Gen-AI technology, the academy facilitated lifelike interactions, personalized learning pathways, and real-time data analytics to gauge participant engagement and interests.
Implementation
The implementation of the AI Insights & Marketing Academy on ibentos followed a structured approach:
Planning and Preparation
Detailed planning sessions with ibentos’ team to outline event objectives, design virtual environments, and integrate AI-driven features.
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Technical Setup
Seamless configuration of virtual conference halls, networking lounges, and interactive tools such as AI-powered chatbots for attendee support.
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Training and Support
Comprehensive training sessions conducted by ibentos to familiarize McCormick’s team with the platform’s functionalities and ensure smooth execution during the event.
Results
The AI Insights & Marketing Academy hosted on ibentos Metaverse platform yielded significant outcomes:
- Enhanced Engagement: Participants lauded the intuitive user interface and immersive experience provided by ibentos, resulting in higher engagement rates and active participation in discussions and activities.
- Data Insights: AI-driven analytics provided valuable insights into attendee behaviors, preferences, and interactions, empowering McCormick to refine future AI strategies and marketing initiatives based on real-time feedback.
Impact
The impact of hosting the academy on ibentos Metaverse platform extended beyond immediate success:
- Brand Visibility and Thought Leadership: McCormick’s proactive approach in leveraging digital technologies for learning and collaboration enhanced its industry reputation and thought leadership in AI-driven innovation.
- Strategic Insights: Insights gained from ibentos’ analytics helped McCormick refine its AI applications in product development and marketing, driving competitive advantage and market differentiation.
Conclusion
The AI Insights & Marketing Academy hosted on ibentos Metaverse platform exceeded expectations by delivering a seamless, engaging, and impactful virtual experience for McCormick and its global workforce. By choosing ibentos as their partner, McCormick not only showcased its commitment to digital transformation but also set a benchmark for future digital events in the flavor industry.
Solution
However, with consistent R&D and the use of AI, the ibentos metaverse team was able to address all the above challenges and create a platform that was capable of hosting the world’s biggest and most innovative convocation ceremony.
- Handling Concurrency: The greatest achievement was to resolve the problem of handling high user concurrency on the metaverse. Our team was able to find apt solutions; thanks to our professional expertise in handling large-scale virtual events.
- Humanized 3D Avatars: Students’ experience was personalized by using a selfie to create an avatar that had the same face as their own, fully dressed in a convocation gown and cap. These avatars could walk down the stage when their names were called, receive their diploma certificate, and bow, along with being able to clap and wave as well. These were essential in humanizing the metaverse convocation ceremony and making sure traditions were followed. This innovation would not have been possible without unwavering support from Avatar SDK before and during the event.
- Extensive use of AI: The virtual convocation metaverse platform was heavily AI-driven, right from testing on the platform to making announcements, arranging voiceovers, matchmaking students with their respective names and certificates, and even avatar creation.
- Enriched Interactions & Experience: The metaverse experience was further elevated by dividing students into batches as per their programs so that they could experience the ceremony with their batchmates. In addition, selfie areas were incorporated into the metaverse for the students to click selfies together and save these precious moments.
- Social Sharing: Social Media Integration with the Metaverse platform enabled students to express their sense of achievement with their community by sharing their selfies on LinkedIn and Facebook directly from the platform, instantly making the metaverse convocation ceremony a hit.
- Hybrid Metaverse Experience: A hybrid experience was created by incorporating the Live feed from the in-person event into the metaverse platform. A hybrid experience was created by incorporating the Live feed from the in-person event into the metaverse platform.
Photos taken by Students
Social Media Buzz
Partners
Results
Days of hard work yielded a closest-to-reality metaverse convocation that enabled students from across the globe to attend the event from the comfort of their homes and offices, with family and friends, delivering a precious experience that will remain in the hearts of countless students for years to come.