2021 marked the rise of the metaverse revolution. Since then, corporates, businesses and institutions across the globe have hopped on the bandwagon, rushing to get ahead of the competition. Thus, metaverse live events stepped into the limelight.
What is the metaverse?
The metaverse is a 3D virtual simulated platform that is accessed using personal avatars. Each user’s avatar can interact with the avatars of other users as well which is a very unique feature to the metaverse, making it a shared experience rather than a solitary one.
The customisable nature of the metaverse along with the freedom for the users to explore the platform as they please are two of the most crucial features for high engagement when using a metaverse for events.
STATISTICS about the AI industry
- From a $86.9B sized market in 2022, the AI market is expected to rise to $407B by 2027
- 64% of businesses expect AI to boost productivity.
One of the key tools for personalisation is AI-integration, or Artificial Intelligence-integration.
The incorporation of AI further enhances the user’s experience, which offers several advantages.
- Increased attendee satisfaction – Attendees can experience metaverse live events with their friends. The networking combined with immersive visuals assures them good value for not only their money but also their time.
- Higher engagement metrics – The metaverse keeps attendees engaged for longer owing to the freedom that attendees have to explore the platform and also the seamless networking it offers.
- Greater ROI – Events on metaverse do not require rent for a physical venue and travel costs; they only involve the cost for building the platform, hence requiring less resource expenditure for higher returns.
Applications and Uses of AI in personalising Events on Metaverse
- Humanised avatars– Artificial intelligence is crucial in developing avatars that are more humanised than robotic. Humans relate with non-verbal cues such as hand movements, smiles and even blinking. This makes interactions in metaverse live events much more immersive and engaging. Such humanised gestures, along with voluntary gestures such as waving, giving a high five and jumping, are incorporated into avatars using AI.
- Seamless, immersive virtual environment – One of the reasons why events on metaverse are considered so immersive is owing to the 3D nature of the digital simulations. They can be designed to mimic any real-life venue or a whole new venue altogether, present entirely on the metaverse. Being present in such an environment is much more immersive than 2D graphics which lack a relatability factor.
- AI-powered data collection and analysis – Events gather a large number of attendees and hence a large amount of data. From their activity to who they interacted with, their doubts and queries and more, it is near impossible to keep track of, collate and then analyse it all.
- With AI, data collection and analysis becomes significantly easier and faster and reports are generated quicker.
- This way, the lead conversion and generation is higher in events on metaverse, since no leads are lost to time delays or loss of information.
- Round-the-clock Gen AI representatives – When handling a metaverse event that might span over several hours, it is feasible to station a Gen AI or generative AI chatbot representative to help guide attendees and clarify their doubts. These representatives can be of whatever form you like, human or otherwise, and can be programmed with information about the event. Thus, regardless of time, any attendee experiences an immersive one-on-one and personalised conversation.
Conclusion
Events on metaverse are becoming increasingly common and that much more impactful. The key to standing out and delivering a memorable experience to attendees is personalisation. AI, with its seamless and conversational nature, is the key to an immersive, personalised metaverse event.
FAQ’s
Can AI be used to provide real-time support during metaverse events?
Yes, using Gen AI-based conversational chatbot avatars, real-time support can be provided to users during events on metaverse.
Can you explain the no-code approach of ibentos and how it benefits in hosting metaverse events?
ibentos’ metaverse platform is not based on complex codes, nor does it require you to have a separate IT team to maintain it. The platform can be easily set up within some time. This no-code approach makes it easy to fix glitches, if there are any.
Do I need to be a tech expert to access the metaverse?
Not at all! ibentos metaverse platforms are easy to use with navigation guides and instructions built in for a seamless experience.