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The world of technology that once was a futuristic dream, has now become our present.
Among the advancements and innovations, artificial intelligence has emerged as a game-changer in the event industry. One cannot help but notice an impressive prediction that the virtual event market with AI is all ready to reach $1.07 billion by 2026.
AI’s power has unlocked a new era of virtual events, offering multiple use cases to revolutionise the event industry.
Today, if you are not tapping into AI, you are missing out on key event technologies that can drive more profitable results and provide you with business opportunities worldwide. As a business owner, you must unleash the potential of AI-powered technologies to elevate, streamline, and advance your event strategies.
AI could be a game changer for your event success and these surveys are proof:
- 93.2% of businesses consider their AI-powered virtual event to be more successful in terms of attendance and engagement rate.
- 49.3% of event attendees show more interest in attending AI-integrated virtual events.
- 95.5% of the businesses ensured that AI-driven virtual events would be a part of their events strategy for this year.
If you are keen on integrating AI into your events but aren’t sure where to start, continue reading. In this blog, you will go through 6 creative ways to use AI in events and unlock its full potential.
Let’s get started.
How AI Can Be Used To Upgrade Your Virtual Event
Video conferencing might be just fine for quick meetings and small company gatherings, but to host a proper, engaging virtual event, you need more than that. Today, AI has become the key element to revolutionise the attendee experience for result-driven outcomes.
Below are some creative ways to use AI in events and make your business soar.
1. Event Personalization
Personalisation is the key factor to enhance your event experience. Earlier, personalisation may not have been easy but with virtual and hybrid events, it is possible through AI.
AI can personalise event experience by analysing attendee’s data. Also, it can suggest networking opportunities or booths as per individual preferences, making sure attendees make the most of their valuable time.
2. Use Chatbots to Answer Questions and Provide Information
Chatbots, powered by AI, can assist your attendees, provide real-time answers, and ensure participants spend more time engaging rather than moving around feeling confused. AI not only increases the event’s efficiency but also streamlines information dissemination.
3. Match Attendees with Similar Interests
Top-most challenge businesses can face while hosting large events is helping attendees find like-minded peers.
With AI algorithms, you can analyse attendees’ details and match them according to their shared interests or professional backgrounds. This leads to networking opportunities, turning your event into an engaging and valuable gathering.
4. Use AI as Event Entertainment
You can entertain your attendees to the fullest with AI. It plays a major role in creating 3D, virtual environments, interactive games, and immersive digital special effects. A reliable event technology provider can provide you with many innovative options to impress all your event attendees with AI-enabled entertainment.
5. Generate Leads and Sales
AI can provide you with real-time data, showcasing the interest of every attendee in specific products or services. This way exhibitors get to make relevant and timely pitches. This proactive approach can increase sales and conversions, assisting sponsors boost their ROI.
6. Automate Tasks, Such as Registration and Ticketing
If you automate the registration process, you can relieve your staff of time-consuming administrative tasks and allow them to handle more critical tasks of the event. Such automation increases accuracy, decreases registration errors, and improves attendee satisfaction.
In a Nutshell
AI is revolutionising the event industry by enhancing efficiency, personalization, and experience. As technology is evolving, we can expect to see even more businesses tapping into AI for their event success. Therefore, it’s important for businesses that are yet to discover the potential of AI to understand its power and make their next event AI-powered to not get left behind.
ibentos, a leading event technology provider for businesses worldwide, helps you create immersive and engaging experiences for your events. If you are looking forward to experiencing the transformative power of ibentos’ event technology firsthand, get a free demo today and embrace the power of AI to reshape your events.
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