With the metaverse making its way into the business growth strategies of well-known companies across the globe, the concept of personal avatars is rising to fame as well and evolving in the process.
Metaverse and avatars go hand-in-hand. The metaverse is an immersive, 3D virtual simulated platform which can be accessed using an avatar. By definition, an avatar is the visual representation or embodiment of an Artificial Intelligence entity. Avatars can be in xthe form of humans, animals, mythical creatures or even inanimate objects.
Each user has their own digital avatar, allowing them to not only interact with their virtual metaverse environment but also with the digital avatar of another user present on the metaverse. This makes the metaverse a shared experience rather than a solitary one.
Driving business growth using AI Avatars on the metaverse
At the very start, these avatars were more 2-dimensional with only a fixed set of commands. However, today’s realistic AI avatar version of user avatars has been developed recently as a result of the latest technology and further development of Artificial Intelligence. Today, avatars are not only lifelike and customisable but also capable of catering to a wide variety of questions and adapting accordingly thanks to Generative AI technology.
These features of modern avatars make them excellent to derive business growth in the context of the metaverse.
Round-the-clock global lead generation
When creating a metaverse, one needs to keep in mind that users from different time zones might be logging in as well. Having human employees be available 24/7 is unfeasible. Instead, businesses opt to train a conversational realistic AI avatar to entertain the doubts and queries of the users. They can be trained to answer questions related to your business, your clientele, the metaverse created and so much more; the sky’s the limit, really. This ensures that no leads are lost, regardless of what time it is. Furthermore, the chatbot can be customised, from its form to its looks, to cater to your business.
High engagement using virtual human-to-human interaction
Evolutionary history has proven that humans seek out interaction with other humans, as we are a social species. We also prefer certain non-verbal cues to keep us engaged in the conversation, such as smiles, shrugs, hand movements and even blinking. This is why the metaverse has proven to be the next step to virtual networking – rather than chatting with a text-based chatbot or using a texting platform to interact with other users, the user’s digital avatar can interact with the avatars of other users, all of which can be coded to mimic human gestures.
Efficient collaborative projects
Using a digital avatar and being able to interact with the digital avatars of others present on the metaverse could help in maximising the efficiency of remotely handled collaborative projects. Digital avatars working in real-time tend to be more efficient than a chat window. The humane interaction also keeps employees engaged for longer periods of time.
Conclusion
From being 2D forms to lifelike representations, avatars have come a long way. Their importance in the metaverse cannot be understated and they are one of the most important factors to consider when deciding on business growth opportunities on the metaverse.
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