Imagine this: Attending a meeting at the beach, teleporting from India to Paris for a client meeting, or creating your digital twin who can meet colleagues while you finish up some important documentation work. Sounds exciting, right? This might sound science fiction to many but it isn’t anymore. It has become a reality in the metaverse that is actively redefining the future of work as we speak.
A recent collaborative study by NASSCOM and McKinsey & Company is quite noteworthy. The study reveals major insights, showing the potential of the metaverse among business leaders. According to it, 57% of CXOs are actively pursuing Metaverse initiatives, highlighting the increasing recognition of the metaverse as an innovative technology that has the power to revolutionize work processes.
The buzz around the metaverse is exciting, and employees are feeling it. A staggering 76% of employees said they are eager to embrace virtual worlds in their working lives as a way to fill in the cultural gaps that remote work can create. Plus, 66% said the metaverse can help replicate the sense of belonging and togetherness that employees feel in the office. And business leaders agree. 54% of business leaders believe that the metaverse helps teams engage, connect, and collaborate and 53% of leaders highlight it as a way of improving work-life balance and reducing presenteeism.
Tech titans like Meta, Microsoft, and Varjo are already convinced with the idea of “metawork” and “meta virtual reality”, presenting new platforms and toolkits aimed to connect employees within a unified digital environment. This begs the question: what exactly will the metaverse do for the future of work or employment?
The Workplace Challenges, the Metaverse Will Solve
The metaverse is still a fresh face in the digital world and its true impact on work remains to be seen. As such, it can’t be said exactly what the future of work will be like in a metaverse world. The metaverse leverages existing technologies like blockchain for security and governance, to VR headsets, and machine learning.
The metaverse is coming out of its cocoon, and innovations like Horizon workrooms from Meta, and Microsoft Mesh’s integration with Teams are proving it. These advancements clearly show that the metaverse will provide companies WITH a new way to elevate company culture, increase employee engagement, and keep everyone aligned in an immersive virtual setting.
However, the metaverse holds the potential to solve many workplace challenges, here are some of them:
1. Promoting Inclusivity and Diversity
Inclusivity and diversity is a very important aspect of company culture. The metaverse emerges as a powerful tool to create a more inclusive and diverse workplace, providing seamless interaction and collaboration between employees regardless of their physical location. Furthermore, metaverse technologies allow companies to build a virtual space according to the unique needs of their teams and departments.
2. Enhancing collaboration and productivity
As a powerful tool for a collaborative world, the metaverse can be used in many more ways than just uniting a global team. This transformative technology provides new ways to connect in the virtual worlds. It facilitates real-time interactions with digital twins, helps you explore virtual environments safely, and shareS information like never before.
Companies like Intel have already begun using the power of the metaverse to increase collaboration and productivity. They have built a metaverse experience centre on the ibentos metaverse platform for their partners. This strategic move not only fosters collaboration but also serves as a testament to the transformative impact of the metaverse in enhancing business operations and relationships.
3. Improving onboarding and learning
In the age of hybrid and remote world, onboarding, upskilling, and reskilling has become a challenge. Traditional onboarding and training gave the chance to connect with team members in person, making the process more effective. With the emergence of the metaverse, now all that can be done virtually too.
PWC has also said how metaverse technologies like XR can help in teaching employees both hard and soft skills. According to their report, immersive training can increase engagement, confidence and improve knowledge retention among employees. There are many metaverse websites and experts who can help companies build their own metaverse world where they can train employees and help them develop the skills they need.
4. Increasing Business Success
Ultimately, the metaverse can help companies reach new heights and achieve greater business success by providing a platform to host product demos, conferences, and events- all virtually. By embracing the immersive and interactive world of the metaverse, companies can create engaging and unique experiences that can boost sales, generate leads, and build brand awareness.
Is the Metaverse Really the Future of Work?
Much like how the internet revolutionized how we work on a greater level, the metaverse promises to have a similar impact. Beyond just revolutionizing work, it could unlock new job opportunities and roles for innovators, from metaverse developers to 3D designers, and NFT
The metaverse has the power to completely transform the future of work, and while the metaverse workplace is continuously evolving, it opens the door to exciting opportunities for growth and success.
At ibentos, we offer a powerful and advanced metaverse platform tailored for businesses seeking to reach new markets and audiences. With an extensive range of features like 3D humanised avatars, interactive virtual environments, collaborative working environments, and much more, our metaverse platform promises unlimited possibilities.
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