fbpx

Marketing Strategy for a Successful Virtual Event

virtual event marketing strategy
No matter how wonderful the creation is, if you don’t market it well, you simply cannot put value to it. No matter how fantastic a work may be, if it isn’t properly marketed, it will never be worth anything. Making people aware that you are hosting an online event is an important aspect of virtual event promotion. It can be used to promote your brand, your audience’s products, or the launch of a new product. Regardless of the size of the business, virtual events are a great way to market a company and its products globally at affordable prices. On the other hand, virtual events are more popular to reach a large worldwide audience with hundreds of people in various locations and at various times, resulting in generation of higher revenues for brands at a much lesser cost and deeper market penetration.

Why is Virtual Events Marketing crucial for a Company?

Virtual events are growing increasingly popular as modern marketing shifts to a more digital format over time. By providing a human touch that other marketing platforms can’t, events help businesses build strong, trustworthy relationships with potential customers and allow them a chance to connect with their preferred brands, in person. A few insights from studies on event marketing show that, most marketers find events being 31% more effective than other marketing channels, 84% believe that virtual events can impact more people as it can target a larger audience. As a result, the most successful businesses invest 1.7 times as much time and money in virtual event marketing.

How to Develop a Successful Virtual Event Marketing Plan?

● Recognize your Potential Target

Knowing your niche audience and choosing the appropriate target market are essential for a virtual event marketing campaign to be effective. Most importantly, understanding the purpose of your event is a prerequisite for understanding your target audience. Hitting the wrong spot can market your event negatively and cause immediate failure of your event.

● Create an Intuitive Event Landing Page

The first impression has to always be the strongest. Your target audience will first view your event page before deciding whether or not to attend. You must ensure that they are immediately taken with you and won’t depart without registering for the event. Hence attach an organized and easy to understand registration page that allows potential attendees to register for the event quickly. Also include pertinent details regarding the event, such as the agenda, the time and date, eye-catching graphics, and interesting video clips. Remember to include a call-to-action button as well. You might also give a brief synopsis of the event’s speakers.

● Harness the True Potential of the Internet and Social Media

Even the most powerful market leaders are among the nearly 4.8 billion users of the Internet and social media. Take advantage of this by producing a tonne of relevant content online to attract your target audience; you may discover thousands of potential attendees on the social media platforms. Use pertinent keywords in your blogs and articles while creating material for your virtual event marketing campaign. With the help of keywords, you may gain a thorough understanding of what your audience is looking for and better meet their needs.

● Setup a Robust and Creative Email Marketing

Email marketing, according to 40% of marketers, is the best available strategy for promoting your event. Invite your target audience to your event with well-crafted emails. You can entice your target audience to register for the event by offering a “early bird discount” or “limited registrations only.” To give potential attendees a FOMO effect, you can also add a little of information or a tidbit about the event that piques their interest. After registering for the event, you can also create a SAVE THE DATE email to wish them well.

● Don’t Underestimate Word-of-Mouth Marketing

Nothing beats word-of-mouth marketing to increase the success of your event marketing. When people hear things from their friends, coworkers, and relatives, they become more intrigued. You must persuade your audience to announce the event to and invite their friends and coworkers. Offer participants a deal they can’t refuse when they register for your virtual event online. Use tools to assist them in inviting their friends, such as affiliate links. Ask everyone to share the invitation using your social media hashtags and sign-up links as well. Offer unique discounts or extra benefits to attendees who spread the word about your event.

● Consistent Promotions is the Key

No matter how great your marketing content, blogs, and videos are, they are useless if you don’t continuously serve them to your audience. Just keep the reminders coming to keep the participants on their toes for your event. The more effective your marketing campaign, the larger the percentage of attendees at your event will be. After the event, you can give attendees a surprise gift. To keep it in your mind, constantly posting the relevant messages on social media. Remember to include a countdown clock with days, hours, and minutes on your event page as well.

● Play on the Key Highlights

Be certain about your prominent speakers, distinguished guests, and notable features of your upcoming event, that can attract the audience. Run a marketing camping using social media posts, send emails, or go live to publicise your event. Additionally, let folks know who will be your speaker and what you will be giving in it. Tell folks what they will get by attending and remind them of what they will lose if they don’t.

● Break the Event into Relevant & Short Sessions

An event’s success hugely depends upon the engagement levels it offers which itself depends upon ‘what’ and ‘how’ an event unfolds. The average attention span of humans is 8.25 seconds and is consistently reducing with time. So it’s important to keep the event sessions short and crisp at all times. In case a session is largely informative, try to break them into few parts. This will help the audience to stay connected with your event.

● Record the Event and Publish the Highlights on Social Media

The number of people who can still be reached through snippets and significant recordings of the event is greater than just the participants who attended on the event’s day(s). Many attendees might want to experience it once more. or perhaps they wish to spread the word to their friends and coworkers. These individuals will benefit greatly from setting up the link to the complete recording. Additionally, you will be able to inform anyone who expressed interest but were unable to attend about the event. Add a timestamp menu so viewers can move to the section of the video they want to see. Additionally, it will enable you to evaluate your experience and decide what needs to be fixed going forward.

The Next Step

The strategy outlined above would undoubtedly assist in hosting a remarkable virtual event in the future, but executing everything on your own can be difficult. Get in touch with ibentos. A platform for virtual events that handles all of your needs from planning to execution. With our comprehensive package, we provide our clients with total end-to-end support for the event, including the creation of an immersive event environment, sponsorship panels, and a dedicated landing page for your attendees. With the aid of this virtual event marketing plan, you’ll be able to influence the success of your entire company and increase sales following the event. Make use of this chance to demonstrate your concern for the requirements of your audience.

Want to execute an enriching virtual event for your audience, reach out to us now.