1. Host virtual or hybrid events:
Virtual and hybrid events are a safe, accessible and sustainable alternative to traditional events. They generate less waste and emit less pollution. Virtual events have been the backbone of the event industry ever since the whole world was in lockdown. The virtual event enabled attendees to attend the events from the comforts of their homes while remaining protected from the deadly coronavirus.
Hybrid events are growing to become more important too, as they deliver the best features of both physical and virtual events. One of the most impeccable attributes of hybrid events is that participants can choose to attend the event in-person or virtually, reducing unnecessary crowding and waste production.
2. Avoid Print media advertising:
We get it, in order to ensure maximum participation and registrations of attendees marketing is important. When it comes to an event, a strategic marketing plan can make a world of a difference. However, using banners, pamphlets, magazines, posters, billboards etc should be avoided as it generates an alarming amount of waste. Lucky for you, technology has blessed us with a more effective and environmentally conscious alternative i.e. digital media. We live in a digitalized world, where people turn to their phones, tablets or laptops for everything. This makes digital marketing even more influential and powerful. Sending E-vites instead of postcard invitations, Email & SMS marketing and social media promotion (paid or organic) instead of banners, billboards or posters are a couple of healthy changes you can make in order to make your event greener.
3. Decarbonise travel:
Encourage the speakers, exhibitors, delegates, and all other participants to select zero-emission vehicles. Choosing electric buses, trains, rickshaws, and metros over fuel-powered vehicles such as motorcycles, cars, or autos can be a significant. It is a first step towards hosting a sustainable event.
4. Eco-Friendly Dining:
Nothing generates more waste than discarded leftover food and plastic cutlery. So for a hybrid event going for environmentally friendly dining options, such as biodegradable cutlery and locally grown produce, can help you significantly minimise waste generation.
5. Biodegradable Material:
Another way to host a green event is to use biodegradable and eco-friendly materials for arrangement and decoration. Choosing recyclable products that are locally sourced is another great and eco-friendly option as it results in a lower carbon footprint. Hence, with the help of the guide “Strategy for virtual hybrid & physical events”, you can conduct a green event successfully.
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