- Offer multiple levels of sponsorship
- Provide opportunities for branding and exposure
- Utilize social media and other marketing channels
- Offer networking opportunities
- Gather feedback and metrics
- Personalize the experience
- Leverage social media
- Make use of virtual and augmented reality
- Host a virtual exhibitor hall
- Create exclusive perks for sponsors
1. Offer multiple levels of sponsorship
- Clearly communicate the benefits of sponsorship. Before reaching out to potential sponsors, make sure you have a clear understanding of the benefits that sponsorship can provide. This could include things like brand exposure, access to a target audience, or the opportunity to showcase products or services. Communicate these benefits clearly to potential sponsors to help them see the value in investing in your event.
2. Provide opportunities for branding and exposure
- Offer a variety of sponsorship levels. To accommodate different budgets and goals, offer a range of sponsorship levels with varying levels of benefits. For example, a Platinum level sponsor might get a keynote speaking slot, while a Gold level sponsor might get a booth in the virtual exhibitor hall.
3. Utilize social media and other marketing channels
- Build a robust strategy to utilize the most out of social media and other marketing channels. Social media and widely used marketing channels offer significant promotion to the event and can be effectively used by organisers as an economical platform to advertise their sponsors before, during, and after the event.
4. Offer networking opportunities
- Provide opportunities for engagement. One of the main benefits of a hybrid event is the ability to provide more opportunities for engagement and networking, both in-person and online. Make sure to provide opportunities for sponsors to interact with attendees, whether that’s through virtual networking sessions, live Q&A sessions, or in-person meet-and-greets.
5. Gather feedback and metrics
- Follow up with sponsors after the event. After the event is over, make sure to follow up with sponsors to get feedback and share any relevant metrics, such as attendance numbers or engagement metrics. This will help sponsors see the value of their investment and will help you plan for future events.
6. Personalize the experience
- One way to do this is by providing sponsors with a dedicated account manager who can work with them to understand their specific needs and goals. This can help to ensure that the sponsor’s investment is tailored to their specific needs, and that their branding and messaging are integrated throughout the event.
7. Leverage social media
- This can help to increase brand awareness and drive more traffic to the sponsor’s website or virtual booth. Additionally, sponsors can use social media to share real-time updates and insights from the event, which can help to keep attendees engaged and interested in the sponsor’s products or services.
8. Make use of virtual and augmented reality
- This can help to drive more value for sponsors by providing attendees with a unique and engaging experience that they wouldn’t be able to get from a traditional in-person event.
9. Host a virtual exhibitor hall
- Additionally, sponsors can use the virtual exhibitor hall to host virtual product demonstrations, webinars and other interactive content to keep attendees engaged.
10. Create exclusive perks for sponsors
- Additionally, sponsors can be given priority access to attendees’ contact information, which can help to increase lead generation opportunities.
Hybrid events provide a unique opportunity for sponsors to reach a wider audience and drive more value from their investment. By gaining access to the right hybrid events solutions provider like ibentos, which utilizes virtual components to help you by reaching a wider audience, providing opportunities for engagement, using data and analytics to measure impact, creating branded content, providing opportunities for lead generation, personalizing the experience, leveraging social media, making use of virtual and augmented reality, hosting a virtual exhibitor hall, and creating exclusive perks for sponsors, sponsors can maximize the value that they get from their investment in hybrid events. As an event organizer, it’s important to work closely with sponsors to understand their goals and develop strategies that will help them achieve them.