There has been a sudden spike of the hybrid event among the event organizers after the Covid-19 pandemic. It took off after social distancing norms were announced and in-person events were stopped. Therefore, in order to survive these tough times, event organizers shifted quickly to the virtual event format. Today, with passing time and relaxation in Covid restrictions, in-person LIVE events are making a comeback. However, we believe that the in-person events with the virtual – hybrid events are much more effective and their benefits shouldn’t be overlooked.
Here are 6 reasons why you should move from LIVE events to hybrid ones in near future. Read its perks, analyse & let us know!
1. Better Reach
One of the most beneficial features of a hybrid event is its potential to reach out to a larger audience compared to an only traditional event. With a hybrid event, apart from the live event visitors, your event can reach new audiences from far-fetched places. This way, you are bagging a larger audience, gaining popularity and discovering new markets. To an extent, hybrid events allow you to bring an audience that may have never visited a traditional in-person event or avoided it altogether due to Covid restrictions. And especially now, with the pandemic still hovering over us, hybrid events can be your only answer to successful and immersive events.
2. Go Global
The world will not be the same post-pandemic. We have all attended and experienced virtual events and we know their benefits. With the opening of Live events once again, you can choose a hybrid model for wider reach and for reaching locations that could have not been possible in a traditional in-person event. The participating virtual audience will be able to connect in real-time without any interruptions, give feedback, reach out and access your content while the Live event attendees enjoy your event physically.
3. Branding Opportunities
If you think that in-person events are the only way for proper branding opportunities of your exhibitors or sponsors, you need to read this! Virtual events have advanced to quite an extent during the pandemic and some platforms offer live-like experiences virtually. For example, virtual events hosted on ibentos are rightly equipped to provide you with large branding spaces that bring your stakeholders into the spotlight. Apart from that, your brands are able to reach out to a larger audience and what’s better than that?
Cost is at the forefront of any event, be it your hybrid or traditional ones. A hybrid event, on the other hand, can bring down your attendee’s or speaker’s travel expenses, give them an option to connect virtually too. The best part about your hybrid event is its partial virtual feature that lets you monitor, control and engage your audience at the click of a button.
The Virtual Event needs an extra crew or other groups to look after your event, just ONE efficient virtual events PARTNER and you are good to go!
There are no headaches of giving away paper tickets with ONLINE registrations or the other miscellaneous costs that are sometimes unavoidable on a traditional LIVE event.
5. Brings you Better ROI
Yes, it does increase your ROI. Do we even need to say why! There’s definitely wider outreach and hence a larger audience is engaged, leading to an increase in your number of event prospects. Although considering the situation, your number of attendees at your in-person may be limited, but you can still go ahead and serve a larger audience through your virtual event option. This is for sure going to be an added advantage for your hybrid event.
On the other hand, your ROI will be much higher – here you can consider factors like –
- Creating a space in the market
- Reducing your travel costs
- Ample branding opportunities
- Scalability is high, once you set up your virtual event, it is easy to work around the same model multiple times.
- With fewer activities at the offsite event, an increase in the online presence can provide better reach.
6. Data-driven Reports
One of its most significant features is that of recording rich data that helps you measure the success of your event. This data gives you an accurate overview of your attendees’ participation during the event, their journey, duration of their visit to the virtual event. Everything, including rich and meaningful data, is given through these virtual event platforms that let you gauge the engagement rates at your event. In a nutshell, along with your traditional in-person event, a virtual event is going to be an added benefit with no compromises on data availability.
With the advancement in technology and the coming of innovative ideas, it won’t be shocking if we claim that virtual reality is going to take another step in the coming years, be it in terms of scalability or its friendliness. Hybrid events have to a large extent what attendees want and organizers look for to make a successful event. After tasting the richness of virtual events and love for traditional events, it is only fair to say that hybrid events will be the next face of events for organizers.